Is it better to buy on Black Friday or before?
“If an item is on sale during Black Friday, and the price is good, buy it. Think of Cyber Monday as a second chance to snag items that sold out during Black Friday sales — because retailers generally repeat their deals, you're limiting yourself if you wait until Cyber Monday,” McGrath said.
With a new Apple iPhone released almost every September, the best iPhone Black Friday deals are always top of mind. Black Friday is one of the best times to buy an iPhone, especially if you're hoping to save on an older generation (like the iPhone 14, iPhone 13, or iPhone SE).
40% of the online merchandise for U.S. retailers is on sale as we enter Black Friday week of 2022. The average percent discount in November is 36.3%; this has come down from the YTD levels of 37.6% and is significantly below the pre-pandemic levels.
"On average, Americans saved 24% during Black Friday sales. This is despite retailers attempting to expand and smooth out the spending event through the year with events like Amazon Prime Days, Amazon Early Access, Target Deal Days and Walmart Rollback Deals."
It's seen as an ideal time to get the best deals and discounts on items on your list, whether you're buying online or in stores. Whether you're shopping for holiday gifts or you're buying for yourself, scoring the best Black Friday deals means starting early.
Black Friday is like the Super Bowl of shopping, but an after-Black Friday sale is even better. In fact, there are a few holiday shopping days, like Cyber Monday, between Black Friday and Christmas worth paying attention to — and even more sales on your favorite brands and products into the new year.
The well-known online shopping holiday always kicks off after Black Friday and tends to offer similar discounts from major retailers. If you're wondering whether or not you should wait for Cyber Monday sales to make a purchase, the answer is usually no.
So, is Cyber Monday worth it? The short answer is a resounding yes! We've seen some Cyber Mondays boast more deals than Black Friday, and even during the years they fall slightly short, these start-of-the-week events still have strong offers worth checking out.
- Holiday decorations. When you're in the holiday spirit, it's easy to go overboard purchasing holiday-themed adornments for your home. ...
- Furniture and mattresses. ...
- Travel deals. ...
- Toys. ...
- Winter apparel. ...
- Gift cards. ...
- Exercise equipment and clothing. ...
- Off-brand electronics.
- Fullstar Vegetable Chopper.
- myQ Chamberlain Smart Garage Control.
- Crest 3D Whitestrips.
- Nintendo Switch Bundle.
- Oral-B Pro 1000 CrossAction Electric Toothbrush.
- AirPods Pro (2nd Gen)
- Kasa Smart Plug HS103P2.
- All-Clad HA1 Nonstick Fry Pan Set.
How do I get the most out of Black Friday?
- Get following. ...
- Do your research. ...
- Use a price tracker. ...
- Set up online accounts in advance. ...
- Prepare your wishlist. ...
- Use a credit card. ...
- Shop through a cashback website. ...
- Look for discount codes.
1. Macy's. The average Macy's Black Friday discount of 56% puts it at the top of our list for 2021. Some of the best Macy's discounts can be found in small kitchen appliances, home decor, toys, and clothing.

Overcrowding. One of the biggest drawbacks to Black Friday shopping sprees is the crowds. In 2021, an astounding 155 million people shopped on Black Friday, spending on average $430, according to Zippia. The crowds are overwhelming in some areas and have proven fatal.
Simply put, Black Friday is the single biggest online shopping event of the year. It's fuelled by retailers slashing prices across thousands of products, meaning it's often when items are at their lowest-ever prices.
The two biggest shopping days of the year are here but which is better: Black Friday or Cyber Monday? Differences between Black Friday and Cyber Monday are pretty minor and most retailers offer the same sales. Overall, Cyber Monday is a better day to shop for tech deals and smaller gifts, especially online.
Ultimately, the best experience will come down to personal preference and the strength of your desire to snag the most exclusive deals. Unless you have a real hankering to shop in-person this year, the online Black Friday sales will likely suffice for you.
Do prices go down on Cyber Monday? When early Black Friday and Cyber Monday deals go live in mid-October or November, discounts are usually between 5% and 15%, said Pandya. But deals get deeper as Thanksgiving weekend nears.
The average Black Friday discount is around 25%.
Although there can be sales up to 80% off, most prices hover around the 25% mark, which allows retailers to actually turn more of a profit than when prices are kept normal due to the high volume of consumer spending.
TV's are also one of the top purchased electronics during the holiday season as they make easy gifting and are used more during the cold weather months than in warm weather. So our answer is yes! If you're in the market for a new TV then Black Friday is the best time to find a good deal.
Alvarez also said “places like Walmart and Best Buy tend to offer the best deals on Black Friday,” with the exception of Amazon, “which tends to have better deals on Cyber Monday, as long as you're a Prime member.”
Which is better Black Friday or January sales?
Nick Grey, founder and CEO at Gtech (opens in new tab) says, 'Black Friday is now easily the biggest sale day of the year. With sales up to five times those of the traditional Boxing Day or January sales, it is definitely the one where the biggest savings are offered.
The best time to shop on Black Friday is early in the morning. The best deals and doorbusters start from as early as 5am, while some stores open their doors even earlier. The most popular deals tend to fly off the shelves pretty quickly, so you'll want to get in early if you don't want to miss out.
Typically, Cyber Monday tends to mimic the same deals as Black Friday but with lower amounts of stock. It wraps the sale up so you're unlikely to see something cheaper on Cyber Monday.
As such, it's better to grab Black Friday phone deals as soon as you see one you like rather than waiting. Plus, even if you find a better deal on Cyber Monday, you can still refund your earlier purchase from Black Friday and pick up the newer and better deal.
Cyber Monday sees revenue of $12 million every minute at peak times. Despite the drop in revenue YOY, Cyber Monday is still the biggest online shopping day of the year, with US consumers spending an average of $12 million every minute during peak times.
If you're shopping with traditional retailers, most deals you see on Black Friday won't necessarily get better by Cyber Monday. If you're shopping refurbished at Back Market, you're bound to find a top deal on the item you're looking for any day of the week.
Some retailers only offer Cyber Monday savings, but Amazon is much more generous. The e-retailer generally offers an entire week dedicated to online savings. While Amazon does have particularly enticing sale items on Cyber Monday itself, the retailer likes to spread out the savings over Cyber Week.
Unless you're looking for an item that urgently needs replacing, don't waste your time searching for Black Friday deals on furniture. The discounts aren't nearly as good as other sale periods throughout the year. Instead, shop for great deals on furniture during Presidents' Day sales in February.
It depends on the store and what you're buying. Some stores — like Bed Bath & Beyond — have sales that get notoriously better the closer you get to Black Friday. Shopping early would be leaving money on the table.
Key points. There are often many deals to be had on Black Friday. Shopping that day could lead you to overspend or spend on the wrong items. You might also end up not getting the items you think you're paying for.
How long will Black Friday last?
In the 1980s, “Black Friday” became synonymous as a day for big deals in national retail. Today, Black Friday invites you to shop 'til you drop for the best bargains of the year. This year, Black Friday takes place for 24 hours on November 29, the day after Thanksgiving.
While you'll find niche sales on July 4th and Labor Day, Black Friday kicks off the biggest holiday shopping weekend of the year. “Generally, everything goes on sale on Black Friday. It's the month where it's safe to buy just about anything,” says Louis Ramirez, deals editor at Tom's Guide.
28 – and the "official" Black Friday sale runs from Nov. 25 to 28. You can view our complete guide to Costco's Black Friday 2022 sale here.
A national survey about holiday shopping of more than 1,000 consumers published this year highlights the decline of the Black Friday "experience." It found that just 32% of people said they will shop in-person on Black Friday – a decrease from 35% in 2021 – while more than 80% of consumers said they will shop during ...
During that time, you can typically get great deals across practically all categories, including on items that rarely see discounts, like Apple products. Depending on what you're shopping for, Black Friday can be the cheapest time to buy.
- Buy: TVs. ...
- Skip (rather, don't sleep on): Video game consoles. ...
- Buy: Headphones and electronics. ...
- Skip: Mattresses. ...
- Buy: Clothing brands you love, directly. ...
- Skip: Appliances. ...
- Black Friday shopping tips.
The two biggest shopping days of the year are here but which is better: Black Friday or Cyber Monday? Differences between Black Friday and Cyber Monday are pretty minor and most retailers offer the same sales. Overall, Cyber Monday is a better day to shop for tech deals and smaller gifts, especially online.
What this means (according to the data) is that if the markets go up during Black Friday and Cyber Monday, then historically, they'll drop for the rest of Q4. However, if markets fall during this period, this pattern is the opposite and historically, they go up for Q4.
On average, in-store discounts fall around the 20 percent off range the week of Thanksgiving, and rise to roughly a 37 percent savings on Thanksgiving and Black Friday. Online Black Friday deals follow suit with an average 34 percent discount.
- Holiday decorations. When you're in the holiday spirit, it's easy to go overboard purchasing holiday-themed adornments for your home. ...
- Furniture and mattresses. ...
- Travel deals. ...
- Toys. ...
- Winter apparel. ...
- Gift cards. ...
- Exercise equipment and clothing. ...
- Off-brand electronics.
Is it worth waiting until Cyber Monday?
So, is Cyber Monday worth it? The short answer is a resounding yes! We've seen some Cyber Mondays boast more deals than Black Friday, and even during the years they fall slightly short, these start-of-the-week events still have strong offers worth checking out.
9:30–9:40 a.m. Stocks that open higher or lower than they closed typically continue rising or falling for the first five to 10 minutes… 9:40–10:00 a.m. … before reversing course for the next 20 minutes—unless the overnight news was especially significant.
If Monday may be the best day of the week to buy stocks, then Friday may be the best day to sell stock—before prices dip on Monday.
Stock prices fall on Mondays, following a rise on the previous trading day (usually Friday). This timing translates to a recurrent low or negative average return from Friday to Monday in the stock market.
The research found that sales were 2.3% higher than last year, with electronics, toys and apparel being the top categories for deal-hunters. Additionally, where consumers sought Black Friday deals shifted from last year's pattern.
This Friday is all about the sales. Sales from clothes to food range from 30% off to 90% off, all in the hopes of enticing customers. But shoppers tend to ignore the extent of markups on the day after Thanksgiving. At department and chain stores, the initial markup is typically 70 to 80 percent.